Welcome to the South Cheltenham Local Traders' History Website
Cheltenham became a very fashionable place following the discovery of the natural mineral waters in 1716. The subsequent development of the town, with its spas, promenades, parks and avenues, brought people from far and wide seeking healing and relaxation. The area known as South Cheltenham grew up to service the more affluent areas and, with its large number of independent traders, has always been a hub for vibrant community activity. Click on a coloured area of the map below to read the history of the shops and businesses.
Why the area matters
The trading and residential community of South Cheltenham has some unique qualities that set it apart from other areas of the town. It consists of a wide range of small, privately owned shops, many having been in the same family for generations. There are three main shopping areas, each of which has its own special character and two of which are of particular architectural interest. It contains a highly diverse and multi-faceted population with a high percentage of self-employed and small business owners. The area has a large number of pubs, restaurants and churches and, with its natural food stores and plentiful cafes and delicatessens, is known for being the more ‘bohemian’ quarter of Cheltenham.
Download our Tramroad walking trail leaflet, produced by Cheltenham Connect in collaboration with St Philips and St James' Area Residents Association.
How you can contribute...
The website is being expanded and updated all the time. If you would like to get involved in researching the history of the area, have any local memories, or can supply photographs, we'd love to hear from you via our Contact page.