South Town, Cheltenham - 200 Years of Local Trading History
  • Home
  • South Town
  • Interactive Map
    • Tivoli map >
      • An Introduction to Tivoli
      • Tivoli Triangle >
        • 2a) Severn Furnishing
        • 3a) ATC Floors and Doors
        • 4) Tivoli Stores
        • 5) Tivoli Butchers
        • 6) W. L. Langsbury
        • 7) The Tivoli Pub
      • Tivoli Street >
        • 8) Patrick Oliver Antiques
        • 9) St. Stephens Sports and Social Club
        • 10) W.A. Williams clock repairs
        • 11a) Nick's Barber Shop
        • 11b) Helene Hair and Sun
      • Andover Road (West side) >
        • 12a) Catherine Colebrook
        • 12b) Cheltenham Hot Tubs and Spas
        • 13) Tivoli Trading
        • 14) Hard Pressed for Time
        • 15) Read Maurice Estate Agents
        • 16) Century 21 Cheltenham
        • 17) Maison Chaplais
        • 18) Vale Kitchens
        • 19) Tivoli Wines
      • Lypiatt Street Area >
        • 20) Tivoli Glass
        • 21) Groves Batteries
        • 22) Prinbox Works
        • 23) The Royal Union
        • 24) St. Stephen's Anglican Church
        • 25) www.glos.info
    • The Suffolks map >
      • An Introduction to The Suffolks
      • Suffolk Parade area >
        • 1) The Beehive
        • 2) Roylan Cycles
        • 3) Ebury Interiors
        • 4) 5 Suffolk Parade
        • 6) Once
        • 5) Moss Prints
        • 7) Suffolk Rock
        • 8) Gorgeous Hair
        • 9) The Retreat
        • 10) Charlie Allen's Canine Comforts
        • 11) Zizzi
        • 12) India Lounge
        • 13) Vallenders
        • 14) Sorella Hair Boutique
      • Suffolk Parade (Daffodil Street to Suffolk Road) >
        • 16) Timber Windows of Cheltenham
        • 17) Cheltine
        • 18) Falcon Estates
        • 19) Suffolk Coffee
        • 20) The Daffodil
        • 21) Chef's Pantry
        • 22) The Copy Shop
        • 23) Triton House
        • 24) True Tone Music
        • 25) David Hayward Design
        • 26a) The Giltwood Gallery
        • 26b) David John Barbers
        • 27) 32 Suffolk Parade
        • 28) 33 Suffolk Parade
        • 29) Bodega
      • Suffolk Road (Suffolk Parade to Bath Road) >
        • 30) RJ Spicer Jewellery
        • 31) Atelier 19
        • 32) Centrepiece
        • 33) Paco Delgado
        • 34) Daniel Keenan Interiors
        • 35) Cheltenham Computer Centre
        • 36) Signature Barber's
        • 37) Cotswold Physiotherapy Centre
      • Suffolk Road, south side (east of Suffolk Villas) >
        • 38) HSBC
        • 39) 2 Suffolk Road
        • 40) My Face
        • 41) Ko Hairdressing
        • 42) B Ten Tandoori
        • 43) Siam Smile
        • 44) Antique Restoration
        • 45) Mo22 Gallery/Turtle Framing
        • 46) The Guild Hairdressing
        • 47a/b) QEC Militaria and Cotswold Dental Lab
        • 48) Le Champignon Sauvage
        • 49) The House Clearance Shop
      • Suffolk Road, west of Suffolk Villas (south side) >
        • 49a) 32-38 Suffolk Road
        • 50) The Suffolk Arms
        • 51) El Barbero
        • 52) Eden Health and Beauty Spa
        • 53) Newcombe Residential Lettings
        • 54) Baker & Graze
        • 55) Fifty Lounge Bar
        • 56) bhoomi
        • 57) Armada Exports
      • Great Norwood Street (Suffolk Rd. to Bath Terr.) >
        • Part 1 >
          • 58) 2 Great Norwood Street
          • 59) Baby Face
          • 60) Cygnini
          • 61) Cafe Boho
          • 62) Tea at Ten
        • Part 2 >
          • 63) Revamp
          • 64) Bloomers
          • 65) Mint
          • 66) Hounam
          • 67) Gilchrist
      • Great Norwood St (Bath Terr. to Andover Rd.) >
        • Part 1 >
          • 68) The Shoe Repairer
          • 69) MacDonald vets
          • 70) Leckhampton Chiropractic Clinic
          • 71) Antique & Modern Fireplaces
          • 72) ShoeMed
          • 73) Sam Oldfield Photography
          • 74) Graeme Wright Hairdressing
        • Part 2 >
          • 75) Wonder Food
          • 76) Llewellyn-Smith & Co.
          • 77) Goose Chase Quilting
          • 79) The Jolly Brewmaster
          • 80) The Stick Club
          • 81) Cleevely Motors
          • 82) Ecctis Ltd
          • 83) Falcon Residential Lettings
    • Bath Road map >
      • Bath Road (North) >
        • Suffolk Road to Victoria Place >
          • 80) Thirlestaine House
          • 1) Christian Science Reading Room
          • 2) Moran's
        • Kew Place to Clare Street >
          • 3) Perry Bishop
          • 4) Subway
          • 5) Cheltenham Independent Eyecare Centre
          • 6) Indian Brasserie
          • 7) Andy's and Co.
          • 8) The Natural Grocery Store
        • Victoria Retreat to Bath Terrace >
          • 9) V.W. Lane
          • 10) Cheltenham Nutrition Centre
          • 11) Sainsbury's
          • 12) Rowlands Pharmacy
          • 13) Balti Walla
          • 14) Age UK
          • 15) Nat West Bank
        • Clare Street to Exmouth Street >
          • 16) Coral
          • 17) Bath Road Butchers
          • 18) 162-164 Bath Road
          • 19) Big Fish
          • 20) Dodwells Direct
          • 21) Post Office
          • 22) Cotswold Care Hospice
          • 23) Andrews Estate Agents
          • 24) Newman & Bloodworths
          • 25) Norville Opticians
          • 26) Parsons
        • Bath Terrace to Upper Bath Street >
          • 27) Bath Road Cards
          • 28) Domino's
          • 29) Bath Road Beers
          • 30) Sue Ryder Care
        • Upper Bath Street to St. Phillip's Street >
          • 32) 163 Bath Road
          • 33) Toasties
          • 34) The Exmouth Arms
      • Bath Road (South) >
        • Exmouth Street to Hermitage Street >
          • 35) MY Coffee
          • 36) The Co-Operative
          • 37) Jane's Pantry
          • 38) British Red Cross
          • 39) Red Cross Bookshop
          • 40) Thompson Dry Cleaners
          • 41) The Curious Cafe
          • 42) Burger Star
          • 43) Ella Hairdressing Salon
          • 44) Lee Longland
        • St. Phillip's Street to Suffolk Street >
          • 45) Bargain Booze
          • 45a) Lucy's Cafe
          • 46) Emporium
          • 47) Beauty Box
          • 48) Lloyds Bank
        • Hermitage Street to Francis Street >
          • 49) Adcock Shoes
          • 50) Flames Restaurant
          • 51) Ocean Fayre
          • 52) Hair Systems
          • 53) 226 Bath Road
          • 54) Linc
          • 55) Inside Out
          • 56) Five Alls
        • Suffolk Street to Gratton Road >
          • 57) The Cheltenham Clinic
        • Francis Street to Norwood Roundabout >
          • 58) The Corner Shop
          • 59) Happy Gathering
          • 60) Jim's Barber Shop
          • 61) Timpson
          • 62) Robi's Indian Takeaway
          • 63) The Brown Jug
          • 64) Rowlands Pharmacy
        • Grafton Road to Shurdington Road >
          • 65) Rosa Blue
          • 66) Brew & Bake
          • 67) Twig Clothing
        • Norwood Roundabout >
          • 68) Daisychain Benevolent Fund
          • 69) Fat Flyers
          • 70) Cook
          • 71) Roots and Fruits
          • 72) Bath Road Market
          • 73) The Norwood Arms
        • Shurdington Road >
          • 74) Norwood Interiors
          • 75) The Record Shop
          • 76) Peter Ball and Co.
        • Norwood Road >
          • 77) Paul Malvern
          • 78) Shurdington Stores
          • 79) Studio 19
  • Tramroad
    • The Norwood Triangle Project
  • Local Memories
    • Percy Nash Fruit and Flowers
    • E.C. Waltham, Butchers
    • Armada Antiques
    • R.E. Caudle, Fruiterer
    • E.C. Waltham horsemeat article
    • E.C. Waltham Golden Jubilee article
    • E.C. Waltham 60 Years feature
    • Gilbey Cooles, Ironmonger
    • Thomas's Newsagents 9 Suffolk Parade
    • Leckhampton Dairies
    • Burrows Newsagents, 54 Tivoli Street
    • Gurnsey Cottages
    • V.W. Lane, Butchers
    • R.R. Skemp
    • Banks Bakers & Confectioners, 17 Suffolk Parade
    • Big Fish
    • Robert Young's
    • The Five Alls
    • Dolman's Chemists
    • Bath Road Butchers
    • The Corner Shop
  • Books
  • Local School Projects
    • 2011 Local Trading History Project
  • Cheltenham Connect
  • Contact
  • Links

The Suffolks │20  previous / next │main map / suffolks map


18-20 Suffolk Parade (formerly St James's Lodge)

The present Daffodil restaurant occupies the site of St James's Lodge, a detached house built before 1841, when a surgeon called Charles Salt and his wife Margaret were in residence. The property was probably rented out and the names of the tenants changed often. By 1882 the residents were clergymen and trades people and this was a lodging house kept by Mr James Lediard, who had previously been a coachman. 

As the 19th century progressed the character of Suffolk Parade became more commercial. With the renumbering of the street in 1892/93, St James's Lodge became numbers 18 & 19 Suffolk Parade, indicating that it had already been subdivided. The left hand premises (18) were occupied by Archie Bendall's Sports Outfitter shop, whilst that on the right (19) was a sadler's shop belonging to Edward Acock. 
Picture1915
In about 1894 Mr Acock relocated his business to Great Norwood Street and number 19 was taken over by Mr J. Barrett, a greengrocer and florist with nurseries in Leckhampton. Early in December 1900 a horse belonging to Mr Barrett bolted in Bath Road, when it was attached to a cartload of pigs. The frightened animal dashed down the road, into Cambray, safely negotiated the corner of the High Street, and met with no obstacle until it turned into Winchcombe Street, which was very narrow before it was widened in the 1950s. Here the horse and cart mounted the pavement, where it ran over an elderly gentleman named Joseph William Gouch. He was fortunate to survive, suffering nothing worse than a bruised and sprained ankle. In order to prevent such incidents drivers were required to chain the wheels of unattended carts. 

By 1910 J.Barrett & Son had expanded to occupy both 18 and 19 Suffolk Parade, creating a double fronted shop, which they leased from Frederick Sims, who owned the baker's next door at 16 & 17 Suffolk Parade. The Sims family had acquired ownership of all of the properties from 16 to 22 Suffolk Parade by 1920 and it seems evident that they had an ambitious plan for the area.   

Indeed, in 1922 they demolished all of the properties at 18-21 Suffolk Parade, replacing them with the Daffodil Picture House, with Frederick Sims as the managing director, until his death in 1926. Mr Sims took an active interest in the cinema and was often to be seen there. This was Cheltenham's first purpose-built cinema, with 750 seats, and it opened on 5th October 1922. The manager was Mr Rust. At first the films were silent but in 1930 a sound system was installed. 
Picture
The first film to be shown at the cinema was 'Thunderclap', a silent film made in 1921 by the Fox Film Corporation, starring J. Barney Sherry, Violet Mersereau, Paul Willis and Mary Carr.

​'
The makers of this picture culled just about every trick from all the famous melodramas of yore -- Drury Lane never had it so good (or bad!). Gambler Lionel Jamieson (J. Barney Sherry) is about as villainous as they come -he even uses his own daughter, Betty (Violet Mersereau), to attract suckers to his table. ​

PictureStill from 'Thunderclap', 1921
However, one of the workers there, Tommy (Paul Willis), is an honest young chap who really loves Betty. He also has a horse, Thunderclap, who he plans to enter in a race. Jamieson plots to bring about the horse's demise. It doesn't take much imagination to figure out that the horse escapes harm and wins its race. In addition, Tommy saves Betty from a gang of Chinamen who, for some nefarious reason or another, have kidnapped her. Jamieson ends as villains in melodramas often do -- he's killed, shot in the back. And the incredible plot twists aren't done yet -- Jamieson's wife (Mary Carr), who has been confined to a wheelchair for most of the film, is shocked into recovery by his death.' ~ Janiss Garza, Rovi

Picture
Photo courtesy of Geoff North
Picture
Photo courtesy of Geoff North
​The Daffodil was a very sucessful cinema and it went on to  host the first meeting of the Cheltenham Film Society in 1945. However attendance fell away in the 1950s, with the rise in popularity of television, and it finally closed on 7th September 1963. Continuing as a place of public entertainment, the building almost immediately reopened as a bingo hall. In 1977 this in turn closed and this became an antique furniture store called Cameron Antiques, until 1989, after which the property was empty for a while.
In 1996 Cheltenham restaurateur Mark Stephens purchased and restored the building, retaining many fine Art Deco features. It reopened as The Daffodil restaurant on 14th February 1998 and was very successful, hosting such events as the Cheltenham Jazz festival. However the restaurant closed in August 2022 and the building continues as an events venue.  ​
Researcher: Stuart Manton (Aug 2022)

The Daffodil

The Daffodil Restaurant Jazz Dinner
For more information click here.
Picture

Daffodil Cinema Newspaper Advertisements
Picture
1924
Picture
1924
Picture
1934
Picture
1940
Picture
1941
Picture
1945
Picture
1945
Picture
1949
Picture
1950
If you have any further information or photographs of this property please let us know via the contacts page.
Proudly powered by Weebly
Website design by Graham Boston
  • Home
  • South Town
  • Interactive Map
    • Tivoli map >
      • An Introduction to Tivoli
      • Tivoli Triangle >
        • 2a) Severn Furnishing
        • 3a) ATC Floors and Doors
        • 4) Tivoli Stores
        • 5) Tivoli Butchers
        • 6) W. L. Langsbury
        • 7) The Tivoli Pub
      • Tivoli Street >
        • 8) Patrick Oliver Antiques
        • 9) St. Stephens Sports and Social Club
        • 10) W.A. Williams clock repairs
        • 11a) Nick's Barber Shop
        • 11b) Helene Hair and Sun
      • Andover Road (West side) >
        • 12a) Catherine Colebrook
        • 12b) Cheltenham Hot Tubs and Spas
        • 13) Tivoli Trading
        • 14) Hard Pressed for Time
        • 15) Read Maurice Estate Agents
        • 16) Century 21 Cheltenham
        • 17) Maison Chaplais
        • 18) Vale Kitchens
        • 19) Tivoli Wines
      • Lypiatt Street Area >
        • 20) Tivoli Glass
        • 21) Groves Batteries
        • 22) Prinbox Works
        • 23) The Royal Union
        • 24) St. Stephen's Anglican Church
        • 25) www.glos.info
    • The Suffolks map >
      • An Introduction to The Suffolks
      • Suffolk Parade area >
        • 1) The Beehive
        • 2) Roylan Cycles
        • 3) Ebury Interiors
        • 4) 5 Suffolk Parade
        • 6) Once
        • 5) Moss Prints
        • 7) Suffolk Rock
        • 8) Gorgeous Hair
        • 9) The Retreat
        • 10) Charlie Allen's Canine Comforts
        • 11) Zizzi
        • 12) India Lounge
        • 13) Vallenders
        • 14) Sorella Hair Boutique
      • Suffolk Parade (Daffodil Street to Suffolk Road) >
        • 16) Timber Windows of Cheltenham
        • 17) Cheltine
        • 18) Falcon Estates
        • 19) Suffolk Coffee
        • 20) The Daffodil
        • 21) Chef's Pantry
        • 22) The Copy Shop
        • 23) Triton House
        • 24) True Tone Music
        • 25) David Hayward Design
        • 26a) The Giltwood Gallery
        • 26b) David John Barbers
        • 27) 32 Suffolk Parade
        • 28) 33 Suffolk Parade
        • 29) Bodega
      • Suffolk Road (Suffolk Parade to Bath Road) >
        • 30) RJ Spicer Jewellery
        • 31) Atelier 19
        • 32) Centrepiece
        • 33) Paco Delgado
        • 34) Daniel Keenan Interiors
        • 35) Cheltenham Computer Centre
        • 36) Signature Barber's
        • 37) Cotswold Physiotherapy Centre
      • Suffolk Road, south side (east of Suffolk Villas) >
        • 38) HSBC
        • 39) 2 Suffolk Road
        • 40) My Face
        • 41) Ko Hairdressing
        • 42) B Ten Tandoori
        • 43) Siam Smile
        • 44) Antique Restoration
        • 45) Mo22 Gallery/Turtle Framing
        • 46) The Guild Hairdressing
        • 47a/b) QEC Militaria and Cotswold Dental Lab
        • 48) Le Champignon Sauvage
        • 49) The House Clearance Shop
      • Suffolk Road, west of Suffolk Villas (south side) >
        • 49a) 32-38 Suffolk Road
        • 50) The Suffolk Arms
        • 51) El Barbero
        • 52) Eden Health and Beauty Spa
        • 53) Newcombe Residential Lettings
        • 54) Baker & Graze
        • 55) Fifty Lounge Bar
        • 56) bhoomi
        • 57) Armada Exports
      • Great Norwood Street (Suffolk Rd. to Bath Terr.) >
        • Part 1 >
          • 58) 2 Great Norwood Street
          • 59) Baby Face
          • 60) Cygnini
          • 61) Cafe Boho
          • 62) Tea at Ten
        • Part 2 >
          • 63) Revamp
          • 64) Bloomers
          • 65) Mint
          • 66) Hounam
          • 67) Gilchrist
      • Great Norwood St (Bath Terr. to Andover Rd.) >
        • Part 1 >
          • 68) The Shoe Repairer
          • 69) MacDonald vets
          • 70) Leckhampton Chiropractic Clinic
          • 71) Antique & Modern Fireplaces
          • 72) ShoeMed
          • 73) Sam Oldfield Photography
          • 74) Graeme Wright Hairdressing
        • Part 2 >
          • 75) Wonder Food
          • 76) Llewellyn-Smith & Co.
          • 77) Goose Chase Quilting
          • 79) The Jolly Brewmaster
          • 80) The Stick Club
          • 81) Cleevely Motors
          • 82) Ecctis Ltd
          • 83) Falcon Residential Lettings
    • Bath Road map >
      • Bath Road (North) >
        • Suffolk Road to Victoria Place >
          • 80) Thirlestaine House
          • 1) Christian Science Reading Room
          • 2) Moran's
        • Kew Place to Clare Street >
          • 3) Perry Bishop
          • 4) Subway
          • 5) Cheltenham Independent Eyecare Centre
          • 6) Indian Brasserie
          • 7) Andy's and Co.
          • 8) The Natural Grocery Store
        • Victoria Retreat to Bath Terrace >
          • 9) V.W. Lane
          • 10) Cheltenham Nutrition Centre
          • 11) Sainsbury's
          • 12) Rowlands Pharmacy
          • 13) Balti Walla
          • 14) Age UK
          • 15) Nat West Bank
        • Clare Street to Exmouth Street >
          • 16) Coral
          • 17) Bath Road Butchers
          • 18) 162-164 Bath Road
          • 19) Big Fish
          • 20) Dodwells Direct
          • 21) Post Office
          • 22) Cotswold Care Hospice
          • 23) Andrews Estate Agents
          • 24) Newman & Bloodworths
          • 25) Norville Opticians
          • 26) Parsons
        • Bath Terrace to Upper Bath Street >
          • 27) Bath Road Cards
          • 28) Domino's
          • 29) Bath Road Beers
          • 30) Sue Ryder Care
        • Upper Bath Street to St. Phillip's Street >
          • 32) 163 Bath Road
          • 33) Toasties
          • 34) The Exmouth Arms
      • Bath Road (South) >
        • Exmouth Street to Hermitage Street >
          • 35) MY Coffee
          • 36) The Co-Operative
          • 37) Jane's Pantry
          • 38) British Red Cross
          • 39) Red Cross Bookshop
          • 40) Thompson Dry Cleaners
          • 41) The Curious Cafe
          • 42) Burger Star
          • 43) Ella Hairdressing Salon
          • 44) Lee Longland
        • St. Phillip's Street to Suffolk Street >
          • 45) Bargain Booze
          • 45a) Lucy's Cafe
          • 46) Emporium
          • 47) Beauty Box
          • 48) Lloyds Bank
        • Hermitage Street to Francis Street >
          • 49) Adcock Shoes
          • 50) Flames Restaurant
          • 51) Ocean Fayre
          • 52) Hair Systems
          • 53) 226 Bath Road
          • 54) Linc
          • 55) Inside Out
          • 56) Five Alls
        • Suffolk Street to Gratton Road >
          • 57) The Cheltenham Clinic
        • Francis Street to Norwood Roundabout >
          • 58) The Corner Shop
          • 59) Happy Gathering
          • 60) Jim's Barber Shop
          • 61) Timpson
          • 62) Robi's Indian Takeaway
          • 63) The Brown Jug
          • 64) Rowlands Pharmacy
        • Grafton Road to Shurdington Road >
          • 65) Rosa Blue
          • 66) Brew & Bake
          • 67) Twig Clothing
        • Norwood Roundabout >
          • 68) Daisychain Benevolent Fund
          • 69) Fat Flyers
          • 70) Cook
          • 71) Roots and Fruits
          • 72) Bath Road Market
          • 73) The Norwood Arms
        • Shurdington Road >
          • 74) Norwood Interiors
          • 75) The Record Shop
          • 76) Peter Ball and Co.
        • Norwood Road >
          • 77) Paul Malvern
          • 78) Shurdington Stores
          • 79) Studio 19
  • Tramroad
    • The Norwood Triangle Project
  • Local Memories
    • Percy Nash Fruit and Flowers
    • E.C. Waltham, Butchers
    • Armada Antiques
    • R.E. Caudle, Fruiterer
    • E.C. Waltham horsemeat article
    • E.C. Waltham Golden Jubilee article
    • E.C. Waltham 60 Years feature
    • Gilbey Cooles, Ironmonger
    • Thomas's Newsagents 9 Suffolk Parade
    • Leckhampton Dairies
    • Burrows Newsagents, 54 Tivoli Street
    • Gurnsey Cottages
    • V.W. Lane, Butchers
    • R.R. Skemp
    • Banks Bakers & Confectioners, 17 Suffolk Parade
    • Big Fish
    • Robert Young's
    • The Five Alls
    • Dolman's Chemists
    • Bath Road Butchers
    • The Corner Shop
  • Books
  • Local School Projects
    • 2011 Local Trading History Project
  • Cheltenham Connect
  • Contact
  • Links