South Town, Cheltenham - 200 Years of Local Trading History
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Bath Road

Bath Road is the central hub for this part of Cheltenham. With its wide variety of shops and restaurants, it has a thriving community feel that attracts a great number of visitors from further afield. For those coming by car there is a large ‘pay and display’ car park at Bath Terrace. There are five pubs, and both the Exmouth Arms and the Norwood Arms have gardens.
PictureBath Road, c. 1905
​At first named the New Bath Road, and enabled by an Act of Parliament in 1813, this was originally a turnpike, or toll road. It had numerous side gates leading off and by 1819 it had been partially built up as far south as the Exmouth Arms. The road ran from Cambray via Bath Street to Leckhampton, and then via Shurdington and Painswick to Bath and it wasn't fully open until 1823. In fact the final connection of today's Bath Road, from Bath Street to the High Street, was not made until 1854, requiring the demolition of some of the buildings in the High Street. In the upper Bath Road commercial area some of the streets, houses and shops were built in the early 1820s but the process of converting some of the domestic dwellings into shops continued throughout the 19th century. The Shurdington Road was planned by a Painswick surveyor called Charles Baker and opened in 1822.

To read the histories of the buildings, either click on the business name below or on the numbers on the map. Please note that not all businesses have histories yet, as this is a work in progress. If you have any memories or historical information you would like to share via this website, please get in touch via our Contact page.

If you would like to know more about the Bath Road Streets project in 2014 follow this link. 



1. Christian Science Reading Room
2. Moran's
3. Perry Bishop
4. Subway
5. Cheltenham Independent Eyecare Centre
6. Indian Brasserie
7. Andy's & Co Barber Shop
8. The Natural Grocery Store
9. V.W. Lane Butcher
10. Cheltenham Nutrition Centre
11. Sainsbury's
12. Rowland's
13. Balti Walla
14. Age UK 
15. 147-151 Bath Road
16. Coral
17. Bath Road Butchers
18. 162-164 Bath Road 
19. Big Fish
20. Dodwells Direct
21. Post Office
22. Cotswold Care Hospice
23. Andrews Estate Agents
24. Bloodworths
25. Norville Opticians
26. Parsons Bakery
27. Bath Road Cards  
28. Domino's 
29. Bath Road Beers
30. Sue Ryder Care
31. Sue Ryder Care
32. 163 Bath Road 
33. Toasties
34. The Exmouth Arms
35. MY Coffee 
36. The Co-operative Food
37. Jane's Pantry 
38. British Red Cross
39. British Red Cross (books)
40. Thompson Dry Cleaners
41. The Curious Cafe
42. Burger Star
43. Ella Hairdressing Salon
44. Lee Longlands
45. Bargain Booze
45a.Lucy's Cafe 
46. Emporium
47. Beauty Box
48. Lloyd's Bank
49. Adcock's Shoes
50. Flames Takeaway
51. Ocean Fayre
52. Hair Systems
53. 226 Bath Road
54. Hudson Rose
55. Inside Out
56. The Five Alls
57. The Cheltenham Clinic of Traditional Acupuncture & Chiropractic
58. The Corner Shop
59. Happy Gathering
60. Jim's Barber Shop
61. Timpson
62. Robi's Indian Takeaway
63. The Brown Jug
64. Rowland's Pharmacy
65. Rosa Blue
66. Brew & Bake 
67. Kingfisher Flooring 
68. Daisy Chain
69. Fat Flyers
70. Cook
71. Roots & Fruits
72. Bath Road Market 
73. The Norwood Arms
74. Norwood Interiors
75. The Record Shop
76. Peter Ball & Co.
77. Paul Malvern 
78. Shurdington Stores
79. Studio 19
​80. Thirlestaine House








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Bath Road artwork, 2014
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