South Town, Cheltenham - 200 Years of Local Trading History
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      • Tivoli Triangle >
        • 2a) Severn Furnishing
        • 3a) ATC Floors and Doors
        • 4) Tivoli Stores
        • 5) Tivoli Butchers
        • 6) W. L. Langsbury
        • 7) The Tivoli Pub
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        • 8) Patrick Oliver Antiques
        • 9) St. Stephens Sports and Social Club
        • 10) W.A. Williams clock repairs
        • 11a) Nick's Barber Shop
        • 11b) Helene Hair and Sun
      • Andover Road (West side) >
        • 12a) Catherine Colebrook
        • 12b) Cheltenham Hot Tubs and Spas
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        • 14) Hard Pressed for Time
        • 15) Read Maurice Estate Agents
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        • 18) Vale Kitchens
        • 19) Tivoli Wines
      • Lypiatt Street Area >
        • 20) Tivoli Glass
        • 21) Groves Batteries
        • 22) Prinbox Works
        • 23) The Royal Union
        • 24) St. Stephen's Anglican Church
        • 25) www.glos.info
    • The Suffolks map >
      • An Introduction to The Suffolks
      • Suffolk Parade area >
        • 1) The Beehive
        • 2) Roylan Cycles
        • 3) Ebury Interiors
        • 4) 5 Suffolk Parade
        • 6) Once
        • 5) Moss Prints
        • 7) Suffolk Rock
        • 8) Gorgeous Hair
        • 9) The Retreat
        • 10) Charlie Allen's Canine Comforts
        • 11) Zizzi
        • 12) India Lounge
        • 13) Vallenders
        • 14) Sorella Hair Boutique
      • Suffolk Parade (Daffodil Street to Suffolk Road) >
        • 16) Timber Windows of Cheltenham
        • 17) Cheltine
        • 18) Falcon Estates
        • 19) Suffolk Coffee
        • 20) The Daffodil
        • 21) Chef's Pantry
        • 22) The Copy Shop
        • 23) Triton House
        • 24) True Tone Music
        • 25) David Hayward Design
        • 26a) The Giltwood Gallery
        • 26b) David John Barbers
        • 27) 32 Suffolk Parade
        • 28) 33 Suffolk Parade
        • 29) Bodega
      • Suffolk Road (Suffolk Parade to Bath Road) >
        • 30) RJ Spicer Jewellery
        • 31) Atelier 19
        • 32) Centrepiece
        • 33) Paco Delgado
        • 34) Daniel Keenan Interiors
        • 35) Cheltenham Computer Centre
        • 36) Signature Barber's
        • 37) Cotswold Physiotherapy Centre
      • Suffolk Road, south side (east of Suffolk Villas) >
        • 38) HSBC
        • 39) 2 Suffolk Road
        • 40) My Face
        • 41) Ko Hairdressing
        • 42) B Ten Tandoori
        • 43) Siam Smile
        • 44) Antique Restoration
        • 45) Mo22 Gallery/Turtle Framing
        • 46) The Guild Hairdressing
        • 47a/b) QEC Militaria and Cotswold Dental Lab
        • 48) Le Champignon Sauvage
        • 49) The House Clearance Shop
      • Suffolk Road, west of Suffolk Villas (south side) >
        • 49a) 32-38 Suffolk Road
        • 50) The Suffolk Arms
        • 51) El Barbero
        • 52) Eden Health and Beauty Spa
        • 53) Newcombe Residential Lettings
        • 54) Baker & Graze
        • 55) Fifty Lounge Bar
        • 56) bhoomi
        • 57) Armada Exports
      • Great Norwood Street (Suffolk Rd. to Bath Terr.) >
        • Part 1 >
          • 58) 2 Great Norwood Street
          • 59) Baby Face
          • 60) Cygnini
          • 61) Cafe Boho
          • 62) Tea at Ten
        • Part 2 >
          • 63) Revamp
          • 64) Bloomers
          • 65) Mint
          • 66) Hounam
          • 67) Gilchrist
      • Great Norwood St (Bath Terr. to Andover Rd.) >
        • Part 1 >
          • 68) The Shoe Repairer
          • 69) MacDonald vets
          • 70) Leckhampton Chiropractic Clinic
          • 71) Antique & Modern Fireplaces
          • 72) ShoeMed
          • 73) Sam Oldfield Photography
          • 74) Graeme Wright Hairdressing
        • Part 2 >
          • 75) Wonder Food
          • 76) Llewellyn-Smith & Co.
          • 77) Goose Chase Quilting
          • 79) The Jolly Brewmaster
          • 80) The Stick Club
          • 81) Cleevely Motors
          • 82) Ecctis Ltd
          • 83) Falcon Residential Lettings
    • Bath Road map >
      • Bath Road (North) >
        • Suffolk Road to Victoria Place >
          • 80) Thirlestaine House
          • 1) Christian Science Reading Room
          • 2) Moran's
        • Kew Place to Clare Street >
          • 3) Perry Bishop
          • 4) Subway
          • 5) Cheltenham Independent Eyecare Centre
          • 6) Indian Brasserie
          • 7) Andy's and Co.
          • 8) The Natural Grocery Store
        • Victoria Retreat to Bath Terrace >
          • 9) V.W. Lane
          • 10) Cheltenham Nutrition Centre
          • 11) Sainsbury's
          • 12) Rowlands Pharmacy
          • 13) Balti Walla
          • 14) Age UK
          • 15) Nat West Bank
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          • 16) Coral
          • 17) Bath Road Butchers
          • 18) 162-164 Bath Road
          • 19) Big Fish
          • 20) Dodwells Direct
          • 21) Post Office
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          • 25) Norville Opticians
          • 26) Parsons
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          • 28) Domino's
          • 29) Bath Road Beers
          • 30) Sue Ryder Care
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          • 32) 163 Bath Road
          • 33) Toasties
          • 34) The Exmouth Arms
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        • Exmouth Street to Hermitage Street >
          • 35) MY Coffee
          • 36) The Co-Operative
          • 37) Jane's Pantry
          • 38) British Red Cross
          • 39) Red Cross Bookshop
          • 40) Thompson Dry Cleaners
          • 41) The Curious Cafe
          • 42) Burger Star
          • 43) Ella Hairdressing Salon
          • 44) Lee Longland
        • St. Phillip's Street to Suffolk Street >
          • 45) Bargain Booze
          • 45a) Lucy's Cafe
          • 46) Emporium
          • 47) Beauty Box
          • 48) Lloyds Bank
        • Hermitage Street to Francis Street >
          • 49) Adcock Shoes
          • 50) Flames Restaurant
          • 51) Ocean Fayre
          • 52) Hair Systems
          • 53) 226 Bath Road
          • 54) Linc
          • 55) Inside Out
          • 56) Five Alls
        • Suffolk Street to Gratton Road >
          • 57) The Cheltenham Clinic
        • Francis Street to Norwood Roundabout >
          • 58) The Corner Shop
          • 59) Happy Gathering
          • 60) Jim's Barber Shop
          • 61) Timpson
          • 62) Robi's Indian Takeaway
          • 63) The Brown Jug
          • 64) Rowlands Pharmacy
        • Grafton Road to Shurdington Road >
          • 65) Rosa Blue
          • 66) Brew & Bake
          • 67) Twig Clothing
        • Norwood Roundabout >
          • 68) Daisychain Benevolent Fund
          • 69) Fat Flyers
          • 70) Cook
          • 71) Roots and Fruits
          • 72) Bath Road Market
          • 73) The Norwood Arms
        • Shurdington Road >
          • 74) Norwood Interiors
          • 75) The Record Shop
          • 76) Peter Ball and Co.
        • Norwood Road >
          • 77) Paul Malvern
          • 78) Shurdington Stores
          • 79) Studio 19
  • Tramroad
    • The Norwood Triangle Project
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    • E.C. Waltham, Butchers
    • Armada Antiques
    • R.E. Caudle, Fruiterer
    • E.C. Waltham horsemeat article
    • E.C. Waltham Golden Jubilee article
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    • R.R. Skemp
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    • Robert Young's
    • The Five Alls
    • Dolman's Chemists
    • Bath Road Butchers
    • The Corner Shop
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The Suffolks │83  previous / next │main map / suffolks map


60 Suffolk Road (formerly 2 & 3 Suffolk Road)

(Before the renumbering of this street in 1934 there may have been two different properties with the address 2 Suffolk Road. In either event, the trade directory in 1910 describes this property as 2 & 3 Suffolk Road, on the south  side between Great Norwood Street and Painswick Road. The alternative 2 Suffolk Road occurs in an advertisement in 1910 where it is helpfully described as "opposite Bon Marche" which was at what is now number 54 - Armada Antiques.)
​​By the beginning of 1901 number 3 Suffolk Road had become a branch of the J. Wheway & Co. bicycle company. Joseph Wheway came to Cheltenham in 1892 from Tamworth and established a bicycle shop in the High Street. A pioneer of modern cycling and motor cycling, in his younger days he was a keen racer, who did much to advance the adoption of these activities in the town. By 1899 his main shop was in Clarence Street. In addition to bicycle sales and accessories, they offered a wide range of repairs and servicing. In their 1903 sale they advertised a ladies tricycle for £11.​
Picture
Cheltenham Chronicle, 1910
Picture
Cheltenham Looker On, 1910
Many of Wheways bicycles were manufactured in Coventry, with brands such as Humber, and in Birmingham by the famous B.S.A. company. At various times they also sold Gloria, Centaur, Sparkbrook and Sunbeam bicycles and made their own models called Fleetway (a motor cycle) and Promenade. In later years there were Raleighs and Royal Enfields. The company diversified briefly into motor bike sales in 1908 but made it clear that they didn't repair motors and could give their undivided attention to bicycle maintenance. By 1913 they were emphasising that they specialised in "self-propelled" bicycles only.​
Picture
Gloucestershire Echo, 1927
​
​In June 1914 Wheways started their new pram depot at 2 & 3 Suffolk Road, alongside the bicycle business. At the outbreak of the Great War, in August that year, they hired out bicycles. For many years to come this would be both a cycle and pram depot.

In the early 1930s the company sold portable gramophones and records alongside the cycles and also hired out wheelchairs. The street was renumbered in 1934, when this property became 60 & 62 Suffolk Road.

​The Wheway shop in Suffolk Road was sold in about 1937 to Mr Sydney Arthur Toms and ​by 1938 it was being advertised as radio and gramophone specialists. The shop also then served as a ticket agency for musical events but cycle sales and repairs seem to have continued as the main business. Later in 1938 Joseph Wheway died. 

Mr Toms carried on the business until 1946, when he died aged just 56, leaving the shop and £1108 to his widow Gertrude. However the Wheway name continued to be associated with these premises for many more years.   ​
Picture1991 (photo courtesy of Cheltenham Local History Society)
By at least 1977 this shop had been converted into a self-service launderette and dry cleaners. The building had become quite delapidated, however, and was demolished and rebuilt as three storeys in about 2010, when it was occupied by Falcon Residential Lettings.​

Researcher: Stuart Manton (May 2021)

Falcon Residential Lettings

Picture
For more information click here.
If you have any further information or photographs of this property please let us know via the contacts page.
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  • Home
  • South Town
  • Interactive Map
    • Tivoli map >
      • An Introduction to Tivoli
      • Tivoli Triangle >
        • 2a) Severn Furnishing
        • 3a) ATC Floors and Doors
        • 4) Tivoli Stores
        • 5) Tivoli Butchers
        • 6) W. L. Langsbury
        • 7) The Tivoli Pub
      • Tivoli Street >
        • 8) Patrick Oliver Antiques
        • 9) St. Stephens Sports and Social Club
        • 10) W.A. Williams clock repairs
        • 11a) Nick's Barber Shop
        • 11b) Helene Hair and Sun
      • Andover Road (West side) >
        • 12a) Catherine Colebrook
        • 12b) Cheltenham Hot Tubs and Spas
        • 13) Tivoli Trading
        • 14) Hard Pressed for Time
        • 15) Read Maurice Estate Agents
        • 16) Century 21 Cheltenham
        • 17) Maison Chaplais
        • 18) Vale Kitchens
        • 19) Tivoli Wines
      • Lypiatt Street Area >
        • 20) Tivoli Glass
        • 21) Groves Batteries
        • 22) Prinbox Works
        • 23) The Royal Union
        • 24) St. Stephen's Anglican Church
        • 25) www.glos.info
    • The Suffolks map >
      • An Introduction to The Suffolks
      • Suffolk Parade area >
        • 1) The Beehive
        • 2) Roylan Cycles
        • 3) Ebury Interiors
        • 4) 5 Suffolk Parade
        • 6) Once
        • 5) Moss Prints
        • 7) Suffolk Rock
        • 8) Gorgeous Hair
        • 9) The Retreat
        • 10) Charlie Allen's Canine Comforts
        • 11) Zizzi
        • 12) India Lounge
        • 13) Vallenders
        • 14) Sorella Hair Boutique
      • Suffolk Parade (Daffodil Street to Suffolk Road) >
        • 16) Timber Windows of Cheltenham
        • 17) Cheltine
        • 18) Falcon Estates
        • 19) Suffolk Coffee
        • 20) The Daffodil
        • 21) Chef's Pantry
        • 22) The Copy Shop
        • 23) Triton House
        • 24) True Tone Music
        • 25) David Hayward Design
        • 26a) The Giltwood Gallery
        • 26b) David John Barbers
        • 27) 32 Suffolk Parade
        • 28) 33 Suffolk Parade
        • 29) Bodega
      • Suffolk Road (Suffolk Parade to Bath Road) >
        • 30) RJ Spicer Jewellery
        • 31) Atelier 19
        • 32) Centrepiece
        • 33) Paco Delgado
        • 34) Daniel Keenan Interiors
        • 35) Cheltenham Computer Centre
        • 36) Signature Barber's
        • 37) Cotswold Physiotherapy Centre
      • Suffolk Road, south side (east of Suffolk Villas) >
        • 38) HSBC
        • 39) 2 Suffolk Road
        • 40) My Face
        • 41) Ko Hairdressing
        • 42) B Ten Tandoori
        • 43) Siam Smile
        • 44) Antique Restoration
        • 45) Mo22 Gallery/Turtle Framing
        • 46) The Guild Hairdressing
        • 47a/b) QEC Militaria and Cotswold Dental Lab
        • 48) Le Champignon Sauvage
        • 49) The House Clearance Shop
      • Suffolk Road, west of Suffolk Villas (south side) >
        • 49a) 32-38 Suffolk Road
        • 50) The Suffolk Arms
        • 51) El Barbero
        • 52) Eden Health and Beauty Spa
        • 53) Newcombe Residential Lettings
        • 54) Baker & Graze
        • 55) Fifty Lounge Bar
        • 56) bhoomi
        • 57) Armada Exports
      • Great Norwood Street (Suffolk Rd. to Bath Terr.) >
        • Part 1 >
          • 58) 2 Great Norwood Street
          • 59) Baby Face
          • 60) Cygnini
          • 61) Cafe Boho
          • 62) Tea at Ten
        • Part 2 >
          • 63) Revamp
          • 64) Bloomers
          • 65) Mint
          • 66) Hounam
          • 67) Gilchrist
      • Great Norwood St (Bath Terr. to Andover Rd.) >
        • Part 1 >
          • 68) The Shoe Repairer
          • 69) MacDonald vets
          • 70) Leckhampton Chiropractic Clinic
          • 71) Antique & Modern Fireplaces
          • 72) ShoeMed
          • 73) Sam Oldfield Photography
          • 74) Graeme Wright Hairdressing
        • Part 2 >
          • 75) Wonder Food
          • 76) Llewellyn-Smith & Co.
          • 77) Goose Chase Quilting
          • 79) The Jolly Brewmaster
          • 80) The Stick Club
          • 81) Cleevely Motors
          • 82) Ecctis Ltd
          • 83) Falcon Residential Lettings
    • Bath Road map >
      • Bath Road (North) >
        • Suffolk Road to Victoria Place >
          • 80) Thirlestaine House
          • 1) Christian Science Reading Room
          • 2) Moran's
        • Kew Place to Clare Street >
          • 3) Perry Bishop
          • 4) Subway
          • 5) Cheltenham Independent Eyecare Centre
          • 6) Indian Brasserie
          • 7) Andy's and Co.
          • 8) The Natural Grocery Store
        • Victoria Retreat to Bath Terrace >
          • 9) V.W. Lane
          • 10) Cheltenham Nutrition Centre
          • 11) Sainsbury's
          • 12) Rowlands Pharmacy
          • 13) Balti Walla
          • 14) Age UK
          • 15) Nat West Bank
        • Clare Street to Exmouth Street >
          • 16) Coral
          • 17) Bath Road Butchers
          • 18) 162-164 Bath Road
          • 19) Big Fish
          • 20) Dodwells Direct
          • 21) Post Office
          • 22) Cotswold Care Hospice
          • 23) Andrews Estate Agents
          • 24) Newman & Bloodworths
          • 25) Norville Opticians
          • 26) Parsons
        • Bath Terrace to Upper Bath Street >
          • 27) Bath Road Cards
          • 28) Domino's
          • 29) Bath Road Beers
          • 30) Sue Ryder Care
        • Upper Bath Street to St. Phillip's Street >
          • 32) 163 Bath Road
          • 33) Toasties
          • 34) The Exmouth Arms
      • Bath Road (South) >
        • Exmouth Street to Hermitage Street >
          • 35) MY Coffee
          • 36) The Co-Operative
          • 37) Jane's Pantry
          • 38) British Red Cross
          • 39) Red Cross Bookshop
          • 40) Thompson Dry Cleaners
          • 41) The Curious Cafe
          • 42) Burger Star
          • 43) Ella Hairdressing Salon
          • 44) Lee Longland
        • St. Phillip's Street to Suffolk Street >
          • 45) Bargain Booze
          • 45a) Lucy's Cafe
          • 46) Emporium
          • 47) Beauty Box
          • 48) Lloyds Bank
        • Hermitage Street to Francis Street >
          • 49) Adcock Shoes
          • 50) Flames Restaurant
          • 51) Ocean Fayre
          • 52) Hair Systems
          • 53) 226 Bath Road
          • 54) Linc
          • 55) Inside Out
          • 56) Five Alls
        • Suffolk Street to Gratton Road >
          • 57) The Cheltenham Clinic
        • Francis Street to Norwood Roundabout >
          • 58) The Corner Shop
          • 59) Happy Gathering
          • 60) Jim's Barber Shop
          • 61) Timpson
          • 62) Robi's Indian Takeaway
          • 63) The Brown Jug
          • 64) Rowlands Pharmacy
        • Grafton Road to Shurdington Road >
          • 65) Rosa Blue
          • 66) Brew & Bake
          • 67) Twig Clothing
        • Norwood Roundabout >
          • 68) Daisychain Benevolent Fund
          • 69) Fat Flyers
          • 70) Cook
          • 71) Roots and Fruits
          • 72) Bath Road Market
          • 73) The Norwood Arms
        • Shurdington Road >
          • 74) Norwood Interiors
          • 75) The Record Shop
          • 76) Peter Ball and Co.
        • Norwood Road >
          • 77) Paul Malvern
          • 78) Shurdington Stores
          • 79) Studio 19
  • Tramroad
    • The Norwood Triangle Project
  • Local Memories
    • Percy Nash Fruit and Flowers
    • E.C. Waltham, Butchers
    • Armada Antiques
    • R.E. Caudle, Fruiterer
    • E.C. Waltham horsemeat article
    • E.C. Waltham Golden Jubilee article
    • E.C. Waltham 60 Years feature
    • Gilbey Cooles, Ironmonger
    • Thomas's Newsagents 9 Suffolk Parade
    • Leckhampton Dairies
    • Burrows Newsagents, 54 Tivoli Street
    • Gurnsey Cottages
    • V.W. Lane, Butchers
    • R.R. Skemp
    • Banks Bakers & Confectioners, 17 Suffolk Parade
    • Big Fish
    • Robert Young's
    • The Five Alls
    • Dolman's Chemists
    • Bath Road Butchers
    • The Corner Shop
  • Books
  • Local School Projects
    • 2011 Local Trading History Project
  • Cheltenham Connect
  • Contact
  • Links