South Town, Cheltenham - 200 Years of Local Trading History
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  • South Town
  • Interactive Map
    • Tivoli map >
      • An Introduction to Tivoli
      • Tivoli Triangle >
        • 2a) Severn Furnishing
        • 3a) ATC Floors and Doors
        • 4) Tivoli Stores
        • 5) Tivoli Butchers
        • 6) W. L. Langsbury
        • 7) The Tivoli Pub
      • Tivoli Street >
        • 8) Patrick Oliver Antiques
        • 9) St. Stephens Sports and Social Club
        • 10) W.A. Williams clock repairs
        • 11a) Nick's Barber Shop
        • 11b) Helene Hair and Sun
      • Andover Road (West side) >
        • 12a) Catherine Colebrook
        • 12b) Cheltenham Hot Tubs and Spas
        • 13) Tivoli Trading
        • 14) Hard Pressed for Time
        • 15) Read Maurice Estate Agents
        • 16) Century 21 Cheltenham
        • 17) Maison Chaplais
        • 18) Vale Kitchens
        • 19) Tivoli Wines
      • Lypiatt Street Area >
        • 20) Tivoli Glass
        • 21) Groves Batteries
        • 22) Prinbox Works
        • 23) The Royal Union
        • 24) St. Stephen's Anglican Church
        • 25) www.glos.info
    • The Suffolks map >
      • An Introduction to The Suffolks
      • Suffolk Parade area >
        • 1) The Beehive
        • 2) Roylan Cycles
        • 3) Ebury Interiors
        • 4) 5 Suffolk Parade
        • 6) Once
        • 5) Moss Prints
        • 7) Suffolk Rock
        • 8) Gorgeous Hair
        • 9) The Retreat
        • 10) Charlie Allen's Canine Comforts
        • 11) Zizzi
        • 12) India Lounge
        • 13) Vallenders
        • 14) Sorella Hair Boutique
      • Suffolk Parade (Daffodil Street to Suffolk Road) >
        • 16) Timber Windows of Cheltenham
        • 17) Cheltine
        • 18) Falcon Estates
        • 19) Suffolk Coffee
        • 20) The Daffodil
        • 21) Chef's Pantry
        • 22) The Copy Shop
        • 23) Triton House
        • 24) True Tone Music
        • 25) David Hayward Design
        • 26a) The Giltwood Gallery
        • 26b) David John Barbers
        • 27) 32 Suffolk Parade
        • 28) 33 Suffolk Parade
        • 29) Bodega
      • Suffolk Road (Suffolk Parade to Bath Road) >
        • 30) RJ Spicer Jewellery
        • 31) Atelier 19
        • 32) Centrepiece
        • 33) Paco Delgado
        • 34) Daniel Keenan Interiors
        • 35) Cheltenham Computer Centre
        • 36) Signature Barber's
        • 37) Cotswold Physiotherapy Centre
      • Suffolk Road, south side (east of Suffolk Villas) >
        • 38) HSBC
        • 39) 2 Suffolk Road
        • 40) My Face
        • 41) Ko Hairdressing
        • 42) B Ten Tandoori
        • 43) Siam Smile
        • 44) Antique Restoration
        • 45) Mo22 Gallery/Turtle Framing
        • 46) The Guild Hairdressing
        • 47a/b) QEC Militaria and Cotswold Dental Lab
        • 48) Le Champignon Sauvage
        • 49) The House Clearance Shop
      • Suffolk Road, west of Suffolk Villas (south side) >
        • 49a) 32-38 Suffolk Road
        • 50) The Suffolk Arms
        • 51) El Barbero
        • 52) Eden Health and Beauty Spa
        • 53) Newcombe Residential Lettings
        • 54) Baker & Graze
        • 55) Fifty Lounge Bar
        • 56) bhoomi
        • 57) Armada Exports
      • Great Norwood Street (Suffolk Rd. to Bath Terr.) >
        • Part 1 >
          • 58) 2 Great Norwood Street
          • 59) Baby Face
          • 60) Cygnini
          • 61) Cafe Boho
          • 62) Tea at Ten
        • Part 2 >
          • 63) Revamp
          • 64) Bloomers
          • 65) Mint
          • 66) Hounam
          • 67) Gilchrist
      • Great Norwood St (Bath Terr. to Andover Rd.) >
        • Part 1 >
          • 68) The Shoe Repairer
          • 69) MacDonald vets
          • 70) Leckhampton Chiropractic Clinic
          • 71) Antique & Modern Fireplaces
          • 72) ShoeMed
          • 73) Sam Oldfield Photography
          • 74) Graeme Wright Hairdressing
        • Part 2 >
          • 75) Wonder Food
          • 76) Llewellyn-Smith & Co.
          • 77) Goose Chase Quilting
          • 79) The Jolly Brewmaster
          • 80) The Stick Club
          • 81) Cleevely Motors
          • 82) Ecctis Ltd
          • 83) Falcon Residential Lettings
    • Bath Road map >
      • Bath Road (North) >
        • Suffolk Road to Victoria Place >
          • 80) Thirlestaine House
          • 1) Christian Science Reading Room
          • 2) Moran's
        • Kew Place to Clare Street >
          • 3) Perry Bishop
          • 4) Subway
          • 5) Cheltenham Independent Eyecare Centre
          • 6) Indian Brasserie
          • 7) Andy's and Co.
          • 8) The Natural Grocery Store
        • Victoria Retreat to Bath Terrace >
          • 9) V.W. Lane
          • 10) Cheltenham Nutrition Centre
          • 11) Sainsbury's
          • 12) Rowlands Pharmacy
          • 13) Balti Walla
          • 14) Age UK
          • 15) Nat West Bank
        • Clare Street to Exmouth Street >
          • 16) Coral
          • 17) Bath Road Butchers
          • 18) 162-164 Bath Road
          • 19) Big Fish
          • 20) Dodwells Direct
          • 21) Post Office
          • 22) Cotswold Care Hospice
          • 23) Andrews Estate Agents
          • 24) Newman & Bloodworths
          • 25) Norville Opticians
          • 26) Parsons
        • Bath Terrace to Upper Bath Street >
          • 27) Bath Road Cards
          • 28) Domino's
          • 29) Bath Road Beers
          • 30) Sue Ryder Care
        • Upper Bath Street to St. Phillip's Street >
          • 32) 163 Bath Road
          • 33) Toasties
          • 34) The Exmouth Arms
      • Bath Road (South) >
        • Exmouth Street to Hermitage Street >
          • 35) MY Coffee
          • 36) The Co-Operative
          • 37) Jane's Pantry
          • 38) British Red Cross
          • 39) Red Cross Bookshop
          • 40) Thompson Dry Cleaners
          • 41) The Curious Cafe
          • 42) Burger Star
          • 43) Ella Hairdressing Salon
          • 44) Lee Longland
        • St. Phillip's Street to Suffolk Street >
          • 45) Bargain Booze
          • 45a) Lucy's Cafe
          • 46) Emporium
          • 47) Beauty Box
          • 48) Lloyds Bank
        • Hermitage Street to Francis Street >
          • 49) Adcock Shoes
          • 50) Flames Restaurant
          • 51) Ocean Fayre
          • 52) Hair Systems
          • 53) 226 Bath Road
          • 54) Linc
          • 55) Inside Out
          • 56) Five Alls
        • Suffolk Street to Gratton Road >
          • 57) The Cheltenham Clinic
        • Francis Street to Norwood Roundabout >
          • 58) The Corner Shop
          • 59) Happy Gathering
          • 60) Jim's Barber Shop
          • 61) Timpson
          • 62) Robi's Indian Takeaway
          • 63) The Brown Jug
          • 64) Rowlands Pharmacy
        • Grafton Road to Shurdington Road >
          • 65) Rosa Blue
          • 66) Brew & Bake
          • 67) Twig Clothing
        • Norwood Roundabout >
          • 68) Daisychain Benevolent Fund
          • 69) Fat Flyers
          • 70) Cook
          • 71) Roots and Fruits
          • 72) Bath Road Market
          • 73) The Norwood Arms
        • Shurdington Road >
          • 74) Norwood Interiors
          • 75) The Record Shop
          • 76) Peter Ball and Co.
        • Norwood Road >
          • 77) Paul Malvern
          • 78) Shurdington Stores
          • 79) Studio 19
  • Tramroad
    • The Norwood Triangle Project
  • Local Memories
    • Percy Nash Fruit and Flowers
    • E.C. Waltham, Butchers
    • Armada Antiques
    • R.E. Caudle, Fruiterer
    • E.C. Waltham horsemeat article
    • E.C. Waltham Golden Jubilee article
    • E.C. Waltham 60 Years feature
    • Gilbey Cooles, Ironmonger
    • Thomas's Newsagents 9 Suffolk Parade
    • Leckhampton Dairies
    • Burrows Newsagents, 54 Tivoli Street
    • Gurnsey Cottages
    • V.W. Lane, Butchers
    • R.R. Skemp
    • Banks Bakers & Confectioners, 17 Suffolk Parade
    • Big Fish
    • Robert Young's
    • The Five Alls
    • Dolman's Chemists
    • Bath Road Butchers
    • The Corner Shop
  • Books
  • Local School Projects
    • 2011 Local Trading History Project
  • Cheltenham Connect
  • Contact
  • Links

The Suffolks │57  previous / next │main map / suffolks map


54 Suffolk Road (formerly Bon Marche)

In 1825 the site upon which these premises stand, part of a large field called the 'Grattons' or 'Grottons', was acquired by a builder called John Knight. The title deeds state that he held the land in trust for William Baylis.

Mr Baylis  may have intended to develop the site but died in 1847, without apparently achieving this ambition, since the Old Town Survey map of 1855-57 shows the land to be devoid of buildings. ​

Sarah Baylis, William's widow, sold the land in 1856 to a builder called Joshua Lane, of Montpellier Street, and it seems that he built these premises sometime later. Mr Lane sold the property in 1880 to Albert Stone, the proprietor of the Bon Marche drapery store in Bristol, for £1175. "Bon Marche" was understood in the 19th century to roughly translate as "good value".      
In 1881 this property, the Cheltenham branch of the Bon Marche, came up for sale. It was described as being situated at the corner of Suffolk Road and Great Norwood Street, as the adjacent building (on what is now the street corner) had only recently been erected. About thirty years earlier there were no buildings in this terrace between Great Norwood Street and Suffolk Villa, a house adjoining the Suffolk Arms, and the infill had occurred only gradually. 
PictureCheltenham Chronicle, 1881
The trade directories suggest that the Bon Marche was unoccupied at the time of the sale in 1881 but by 1883 it was home to Ralph and Jessie Negus and their new-born son Montague. 

PictureGloucestershire Echo, 20th November 1886
In 1886 Ralph Negus advertised a "Bazaar and Fancy Fair" to be held at this address. The shop was known as a Fancy Drapery & Fancy Bazaar and was advertised prolifically in the local newspapers. In 1890 Ralph Negus obtained permission from the council to hang a large lamp out over the shop and also decided, in common with other drapers in the town, to close at 4 pm instead of 5 pm on Wednesdays, as a concession to the shop staff. Early shop closing on Wednesdays was still common in Cheltenham well into the 1960s.

At Christmas 1906 the Bon Marche sold aprons, gloves, hosiery, post card albums, watches, clocks, dolls and toys. It may have resembled a small department store rather than a drapers. By 1909 they had a "penny counter", where everything could be bought for one penny (not so different in principle from shops that sell everything for a pound today). 
Picture
Cheltenham Looker On, 17th December 1910
​The Bon Marche continued to trade here throughout the Great War. Ralph's and Jessie's younger son, Ralph Albert Negus, a 2nd Lieutenant in the Gloucestershire Regiment, was killed in action on 18th April 1916 but business carried on, although the advertising seems to have been more muted. The shop closed sometime after 1921, without fanfare, and these premises were offered for sale in 1924 with vacant possession. Ralph Negus suffered chronic ill health later in life and died in the arms of his son Montague on 12th February 1927, at the age of 71.
In 1925 came a complete change of trade when Messrs Reed and Patterson took over these premises and renamed them the Grafton Garage. They were the authorised distributors for Daimler motor cars, with saloon models priced at £700 (the average weekly wage was about £5). They moved into new premises in Bath Road in 1926 and the Grafton Garage then came under new management . 
Picture
Grafton Garage, 1928
Picture
Reed & Patterson, 1935 (Courtesy of Steve Lawrey)
Picture
Echo, 25th November 1926
Picture
Echo, 7th March 1927
Picture
Echo, 31st March 1927
In 1927, still called Grafton Garage, the shop became a branch of Cheltenham and Gloucester Car Mart Ltd which, as the largest car dealers in Gloucestershire, also had premises in the Promenade and in Winchcombe Street. Amongst others, they were agents for Talbot, Austin and Alvis motor cars. 
By 1930 the property seems to have been empty but in 1932 and 1933 it briefly became a second hand furniture shop called the Grafton Furniture Mart. 

​The motor trade resumed here in 1933, when the Suffolk Garage (proprietor Hugh Spencer Jones) took over the premises. This company began in about 1920 in Suffolk Parade and by 1938 they were agents for Austin, Standard, Morris, Hillman and Lagonda. ​
Picture
1938/39
Picture
Gloucestershire Echo, 13th September 1938
​In 1938 Mr Jones created a new company called Suffolk Garage Ltd, which soon went into voluntary liquidation and was sold to Gloucestershire Motors, from  Churchill Road in Leckhampton, in 1939. 
Picture
Echo, 7th September 1938
PictureEcho, 28th September 1949
Gloucestershire Motors sold new and used cars, provided service and repair and hired cars by the day. During the difficult years of the Second World War they advertised mostly used cars for sale and also purchased vehicles for "Government Service". Later in the War they diversified into motor cycles. 

​With the end of the War, in 1946 Gloucestershire Motors advertised as American car-servicing specialists and became the Citroen County distributors - the first hint that new cars were once more available to purchase. They continued to trade at 54 Suffolk Road until at least the late 1960s.   

Picture
1964
By ​1975 there had been a complete change when Christopher Galloway Associates were here as Interior Decorators. Then, in 1979, Christopher Galloway sold these premises to Ken Shave, who opened an antiques market here with upwards of 30 individual dealers. Ken, who hails from Somerset, started in the antiques business in 1969 when he became a wholesaler selling mostly to America. He is one of the longest serving traders in the area today and Armada Antiques now mainly specialise in chandeliers.   
For some local memories of this property follow this link.
Research: Stuart Manton (August 2019)

Armada Antiques

Armada Exports
For more information click here.
Picture
If you have any further information or photographs of this property please let us know via the contacts page.
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  • Home
  • South Town
  • Interactive Map
    • Tivoli map >
      • An Introduction to Tivoli
      • Tivoli Triangle >
        • 2a) Severn Furnishing
        • 3a) ATC Floors and Doors
        • 4) Tivoli Stores
        • 5) Tivoli Butchers
        • 6) W. L. Langsbury
        • 7) The Tivoli Pub
      • Tivoli Street >
        • 8) Patrick Oliver Antiques
        • 9) St. Stephens Sports and Social Club
        • 10) W.A. Williams clock repairs
        • 11a) Nick's Barber Shop
        • 11b) Helene Hair and Sun
      • Andover Road (West side) >
        • 12a) Catherine Colebrook
        • 12b) Cheltenham Hot Tubs and Spas
        • 13) Tivoli Trading
        • 14) Hard Pressed for Time
        • 15) Read Maurice Estate Agents
        • 16) Century 21 Cheltenham
        • 17) Maison Chaplais
        • 18) Vale Kitchens
        • 19) Tivoli Wines
      • Lypiatt Street Area >
        • 20) Tivoli Glass
        • 21) Groves Batteries
        • 22) Prinbox Works
        • 23) The Royal Union
        • 24) St. Stephen's Anglican Church
        • 25) www.glos.info
    • The Suffolks map >
      • An Introduction to The Suffolks
      • Suffolk Parade area >
        • 1) The Beehive
        • 2) Roylan Cycles
        • 3) Ebury Interiors
        • 4) 5 Suffolk Parade
        • 6) Once
        • 5) Moss Prints
        • 7) Suffolk Rock
        • 8) Gorgeous Hair
        • 9) The Retreat
        • 10) Charlie Allen's Canine Comforts
        • 11) Zizzi
        • 12) India Lounge
        • 13) Vallenders
        • 14) Sorella Hair Boutique
      • Suffolk Parade (Daffodil Street to Suffolk Road) >
        • 16) Timber Windows of Cheltenham
        • 17) Cheltine
        • 18) Falcon Estates
        • 19) Suffolk Coffee
        • 20) The Daffodil
        • 21) Chef's Pantry
        • 22) The Copy Shop
        • 23) Triton House
        • 24) True Tone Music
        • 25) David Hayward Design
        • 26a) The Giltwood Gallery
        • 26b) David John Barbers
        • 27) 32 Suffolk Parade
        • 28) 33 Suffolk Parade
        • 29) Bodega
      • Suffolk Road (Suffolk Parade to Bath Road) >
        • 30) RJ Spicer Jewellery
        • 31) Atelier 19
        • 32) Centrepiece
        • 33) Paco Delgado
        • 34) Daniel Keenan Interiors
        • 35) Cheltenham Computer Centre
        • 36) Signature Barber's
        • 37) Cotswold Physiotherapy Centre
      • Suffolk Road, south side (east of Suffolk Villas) >
        • 38) HSBC
        • 39) 2 Suffolk Road
        • 40) My Face
        • 41) Ko Hairdressing
        • 42) B Ten Tandoori
        • 43) Siam Smile
        • 44) Antique Restoration
        • 45) Mo22 Gallery/Turtle Framing
        • 46) The Guild Hairdressing
        • 47a/b) QEC Militaria and Cotswold Dental Lab
        • 48) Le Champignon Sauvage
        • 49) The House Clearance Shop
      • Suffolk Road, west of Suffolk Villas (south side) >
        • 49a) 32-38 Suffolk Road
        • 50) The Suffolk Arms
        • 51) El Barbero
        • 52) Eden Health and Beauty Spa
        • 53) Newcombe Residential Lettings
        • 54) Baker & Graze
        • 55) Fifty Lounge Bar
        • 56) bhoomi
        • 57) Armada Exports
      • Great Norwood Street (Suffolk Rd. to Bath Terr.) >
        • Part 1 >
          • 58) 2 Great Norwood Street
          • 59) Baby Face
          • 60) Cygnini
          • 61) Cafe Boho
          • 62) Tea at Ten
        • Part 2 >
          • 63) Revamp
          • 64) Bloomers
          • 65) Mint
          • 66) Hounam
          • 67) Gilchrist
      • Great Norwood St (Bath Terr. to Andover Rd.) >
        • Part 1 >
          • 68) The Shoe Repairer
          • 69) MacDonald vets
          • 70) Leckhampton Chiropractic Clinic
          • 71) Antique & Modern Fireplaces
          • 72) ShoeMed
          • 73) Sam Oldfield Photography
          • 74) Graeme Wright Hairdressing
        • Part 2 >
          • 75) Wonder Food
          • 76) Llewellyn-Smith & Co.
          • 77) Goose Chase Quilting
          • 79) The Jolly Brewmaster
          • 80) The Stick Club
          • 81) Cleevely Motors
          • 82) Ecctis Ltd
          • 83) Falcon Residential Lettings
    • Bath Road map >
      • Bath Road (North) >
        • Suffolk Road to Victoria Place >
          • 80) Thirlestaine House
          • 1) Christian Science Reading Room
          • 2) Moran's
        • Kew Place to Clare Street >
          • 3) Perry Bishop
          • 4) Subway
          • 5) Cheltenham Independent Eyecare Centre
          • 6) Indian Brasserie
          • 7) Andy's and Co.
          • 8) The Natural Grocery Store
        • Victoria Retreat to Bath Terrace >
          • 9) V.W. Lane
          • 10) Cheltenham Nutrition Centre
          • 11) Sainsbury's
          • 12) Rowlands Pharmacy
          • 13) Balti Walla
          • 14) Age UK
          • 15) Nat West Bank
        • Clare Street to Exmouth Street >
          • 16) Coral
          • 17) Bath Road Butchers
          • 18) 162-164 Bath Road
          • 19) Big Fish
          • 20) Dodwells Direct
          • 21) Post Office
          • 22) Cotswold Care Hospice
          • 23) Andrews Estate Agents
          • 24) Newman & Bloodworths
          • 25) Norville Opticians
          • 26) Parsons
        • Bath Terrace to Upper Bath Street >
          • 27) Bath Road Cards
          • 28) Domino's
          • 29) Bath Road Beers
          • 30) Sue Ryder Care
        • Upper Bath Street to St. Phillip's Street >
          • 32) 163 Bath Road
          • 33) Toasties
          • 34) The Exmouth Arms
      • Bath Road (South) >
        • Exmouth Street to Hermitage Street >
          • 35) MY Coffee
          • 36) The Co-Operative
          • 37) Jane's Pantry
          • 38) British Red Cross
          • 39) Red Cross Bookshop
          • 40) Thompson Dry Cleaners
          • 41) The Curious Cafe
          • 42) Burger Star
          • 43) Ella Hairdressing Salon
          • 44) Lee Longland
        • St. Phillip's Street to Suffolk Street >
          • 45) Bargain Booze
          • 45a) Lucy's Cafe
          • 46) Emporium
          • 47) Beauty Box
          • 48) Lloyds Bank
        • Hermitage Street to Francis Street >
          • 49) Adcock Shoes
          • 50) Flames Restaurant
          • 51) Ocean Fayre
          • 52) Hair Systems
          • 53) 226 Bath Road
          • 54) Linc
          • 55) Inside Out
          • 56) Five Alls
        • Suffolk Street to Gratton Road >
          • 57) The Cheltenham Clinic
        • Francis Street to Norwood Roundabout >
          • 58) The Corner Shop
          • 59) Happy Gathering
          • 60) Jim's Barber Shop
          • 61) Timpson
          • 62) Robi's Indian Takeaway
          • 63) The Brown Jug
          • 64) Rowlands Pharmacy
        • Grafton Road to Shurdington Road >
          • 65) Rosa Blue
          • 66) Brew & Bake
          • 67) Twig Clothing
        • Norwood Roundabout >
          • 68) Daisychain Benevolent Fund
          • 69) Fat Flyers
          • 70) Cook
          • 71) Roots and Fruits
          • 72) Bath Road Market
          • 73) The Norwood Arms
        • Shurdington Road >
          • 74) Norwood Interiors
          • 75) The Record Shop
          • 76) Peter Ball and Co.
        • Norwood Road >
          • 77) Paul Malvern
          • 78) Shurdington Stores
          • 79) Studio 19
  • Tramroad
    • The Norwood Triangle Project
  • Local Memories
    • Percy Nash Fruit and Flowers
    • E.C. Waltham, Butchers
    • Armada Antiques
    • R.E. Caudle, Fruiterer
    • E.C. Waltham horsemeat article
    • E.C. Waltham Golden Jubilee article
    • E.C. Waltham 60 Years feature
    • Gilbey Cooles, Ironmonger
    • Thomas's Newsagents 9 Suffolk Parade
    • Leckhampton Dairies
    • Burrows Newsagents, 54 Tivoli Street
    • Gurnsey Cottages
    • V.W. Lane, Butchers
    • R.R. Skemp
    • Banks Bakers & Confectioners, 17 Suffolk Parade
    • Big Fish
    • Robert Young's
    • The Five Alls
    • Dolman's Chemists
    • Bath Road Butchers
    • The Corner Shop
  • Books
  • Local School Projects
    • 2011 Local Trading History Project
  • Cheltenham Connect
  • Contact
  • Links