Cheltenham has been recognised as a very social place to be since the discovery of mineral waters in 1716. The subsequent development of the town, with its healing spas, brought people from far and wide seeking healing and relaxation.

The area known as South Cheltenham grew up to service the more affluent areas and, with its large number of independent traders, has always been a hub for vibrant community activity.

The trading and residential community of South Cheltenham has some unique qualities that set it apart from other areas of the town. It consists of a wide range of small, privately owned shops with many having been in the same family for generations. There are three main shopping areas, each of which has its own special character and two of which are of particular architectural interest. It contains a highly diverse and multi-faceted population with a high percentage of self-employed and small business owners. The area has a large number of pubs, restaurants and churches and, with its natural food stores and plentiful cafes and delicatessens, is known for being the more ‘bohemian’ quarter of Cheltenham.